Hovis London Freewheel: On Sunday 23 September, London goes traffic-free

The Hovis London Freewheel – organised by the Mayor of London – is aimed at encouraging more people in London to cycle. London is already experiencing a cycle revolution with the number of cyclists soaring by 83 per cent since 2000, but we want the Hovis London Freewheel to boost these numbers even further.

Targeted at all Londoners especially those who have access to a bike, but do not use it, the Hovis London Freewheel will offer participants a traffic-free ride round some of London’s most famous roads and landmarks. Riders will have the support, advice and help of regular cyclist ‘mentors’. The Hovis London Freewheel is accessible to and inclusive of all Londoners, including those with disabilities.

From the website:

“It’s a chance to enjoy a view of London you’ve never seen before” said Mark Watts from the Mayor of London’s Office. “You can pedal at your leisure past sights like The Houses of Parliament, the Thames and Buckingham Palace. It’s free and anyone can be part of it – so sign up now.”

The entire route is only nine miles in total. So it’s not some gruelling cycle marathon, it’s just a nice day out for the whole family.

However, it’s not just about cycling this route. According to organisers, getting there will be half the fun, with a host of Freewheel Hubs around the capital where people can meet up and cycle in together. Plus, once you get there, you can stop off and chill out at The Freewheel Festival.